People are used to seeing pro athletes as endorsers of products, only. I've done that for some of the world's largest sports nutrition companies in the past. I learned a lot about the sports nutrition industry there, and I felt there was a real need for a sports nutrition company that genuinely cared about the welfare of its customers. I've been in the trenches, so to speak. I have realworld experience as an athlete. I'm not a stuffed suit at some faceless mega-company. I've trained with weights for over twenty years, and I understand the mind of the bodybuilder and athlete. My customers trust me and love my products because I give them what they want: honest, effective supplements, not a bunch of hype!"

Lee Labrada is a former world champion professional bodybuilder and a past winner of the IFBB Mr. Universe and twenty-two bodybuilding titles. He is one of only three men in history to place in the top four in the Mr.Olympia for seven consecutive years, a feat matched only by legends Arnold Schwarzenegger and Lee Haney. Lee has been featured on the covers of over 100 magazines worldwide, in hundreds of articles, and has appeared on NBC and ESPN television. Lee is co-author of Get Lean, and two exercise videos, "I Want To Pump You Up!" and "Mass With Class".

Lee holds a Bachelor's degree in Civil Engineering from the University of Houston.