MM USA PRODUCTS
It all began in October 1995 when Muscle Marketing USA, Inc. launched a new form of creatine monohydrate, ATP Advantage Creatine Serum. The serum offers creatine monohydrate in a stabilized liquid form. The no loading, no maintenance formula was an immediate hit among athletes who were happy about the powdered creatine, but not excited about its daily usage: discomfort and its side effects. Since its introduction, many supplement companies tried to imitate the serum by introducing other kind of liquid creatines. None have succeed in bringing a stabilized creatine monohydrate with a shelf life of 2 years. Most of the copycats products have disappeared from the market place due to the awareness and intelligence of consumers. The Evolution of Creatine In the beginning, there was powder. You loaded yourself up with spoonfuls of the stuff for days before your workout. You also drank a lot of water to avoid dehydration. It's important to note that it's not the actual creatine that causes this dehydration. It's the large volume of powder you're ingesting that absorbs the liquid in your system. These large amounts are needed because a large part is lost during the digestion process. Dehydration from this powder, and the bloating and cramping that results, is a particular problem for women. Which is why many women avoided creatine altogether. The results just didn't outweigh the side effects. With all these problems, why produce creatine in a powder form in the first place? Here's where that much used word 'stability' comes in. Creatine is a very unstable molecule. Its structure can easily be changed. In fact, just mixing it with water or another liquid will cause it to degrade into the waste product creatinine in about 20 minutes. So, the first chemists involved in developing it for use by athletes became convinced that it had to be produced in a powder form to last. |
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