PVL PRODUCTS
PVL Nutrients was founded in 1996 here in Vancouver, British Columbia, by Jim McMahon. Jim's 18 years of experience in the health and fitness industry lead him to the realization that what the industry needed was a company that made its number one priority the customer, and thus PVL Nutrients was born. PVL surmised that if we manufactured the best quality sports supplements anywhere, and made them affordable to the average consumer by not wrapping a huge annual advertising budget into the pricing, people would appreciate it and become our customers for life.
PVL Nutrients, which formulates and creates its own products in its state of the art 18,000 square foot manufacturing plant, is rich in bodybuilding culture, as all of our employees either compete or train for sports and general health. This very fact lead to the creation of Whey Gourmet, our number one selling whey protein formulation. Day in and day out, the PVL staff would take some combination of the various products we manufactured. Inevitably, no matter how good we made Chocolate, Vanilla, and Strawberry taste, boredom took over and consistency dropped off.
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